The CITIE 2024 is Opening in Guangzhou
On September 13th, the 2024 China (Guangdong) International Tourism Industry Expo (shortly known as "CITIE 2024"), hosted by the Culture and Tourism Development and Support Center of Guangdong Province (Guangdong Xinghai Performing Arts Group), organized by Lingnan Group affiliated GZL International Travel Service, co-organized by GZL International Conference and Exhibition and Guangdong Arts and Crafts Exhibition, is opening in Zone A of the China Import and Export Commodities Fair Complex in Guangzhou.
This year's CITIE is setting up three themed exhibition halls: International Culture and Tourism Hall, Culture and Tourism Hall and Culture and Tourism Consumption Experience Hall. It has gathered cultural tourism institutions and enterprises from nearly 50 countries and regions around the world and more than 30 provinces and cities in China to participate in the exhibition, which will last until September 15th. For the 3rd consecutive year, the online "Smart Cultural Tourism Metaverse Experience Hall", has been offered simultaneously, under the technical support of China Mobile Group Guangdong Co.,Ltd. The 7th GHM Greater Bay Area Arts and Crafts Fair is also kicking off under the same ceiling.
Officially launching! 2024 Guangdong Culture and Tourism Promotion and Consumption Season
On the opening day of the CITIE 2024, the Guangdong Culture and Tourism Promotion and Consumption Season 2024, hosted by the Culture and Tourism Department of Guangdong Province, was launching officially, with the simultaneous releasing of the third round of subsidy program of Guangdong Cultural and Tourism Consumption Season. After receiving subsidy coupons, the public can purchase with discount all the tour products of Guangdong and domestic routes, Guangdong cultural relics themed routes, rural tourism routes, as well as various cultural and tourism products such as tickets to provincial scenic spots, accommodation, cultural performances, and cultural and creative products from the participating merchants on the fairground of the CITIE 2024. Due to limited quota, the subsidy program is on available on first come, first served basis.
As one of the series of activities of the 2024 Guangdong Culture and Tourism Promotion, under the principle of "tourism benefiting the people", the Culture and Tourism Consumption Experience Hall at the CITIE 2024 is seeing a supply increase of high-quality cultural tourism products. Beyond the subsidy program, the participating travel agencies are increase their sales promotions, with a maximum discount of up to 10,000 yuan, while rolling out over 10,000 autumn and winter seasonal tourism products into market, as well as the pre-selling for 2025 tour routes. Cultural and tourism enterprises of Guangdong and other provinces are catching up in the promotion of series of tickets and hotel discounts. With the Mid Autumn Festival holiday being approaching, rich assortments of China time-honored souvenirs, specialties and cultural and creative products are being offered, by exhibiting enterprises as Lingan Group, Guangzhou Time - Honored Brands Investment Holdings and Guangzhou Consumer Goods and Services Group Ltd., presenting a high-quality and cost-effective golden autumn tourism feast for citizens and tourists. Furthermore, the "Full Moon to the Grand Event" CITIE Tour Check-in activity and the Intangible Heritage Mid Autumn Lantern Festival at the GBA Arts and Crafts Fair are attracting enthusiastic participations from citizens and tourists.
One Stop Visit to World Famous Destinations
CITIE 2024 has echoed widely from numerous overseas official tourism bureaus, embassies and consulates in China, and enterprises, building up themed tourism areas such as the China-Russia Culture Year Special Exhibition Area, the Pacific Island Countries Exhibition Area, the Quality Europe Pavilion, and the African Light Luxury Adventure Area, with the attending units from nearly 50 countries and regions of five continents. Among them, countries such as Thailand, Singapore, and Georgia, which have implemented mutual visa exemption with China since this year, are showcasing the latest of their tourism products, emerging destinations as Northern Queensland of Australia, Champasak Province of Laos, Murmansk Region and Novosibirsk Oblast of Russia, Miyazaki, Kumamoto, Kanagawa of Japan, West African Cameroon etc. are making their first debut, China Southern Airlines, Vietnam Airlines, Türkiye Airlines are introducing a wealth of aviation products to the market audience.
For other domestic tourism participation, cultural and tourism bureaus from Liaoning, Jilin, Guangxi, Yunnan, Shaanxi, Sichuan Ganzi, Xizang Nyingchi, Xinjiang Kashi, the Third Division of Xinjiang Production and Construction Corps etc. are hosting a wealth of both cultural and tourism performance experiences and featured tourism products to the market. The Hong Kong SAR, Macao SAR, and 21 prefecture level cities in Guangdong Province are manifesting together the vitality and unique charm of the cultural and tourism industry in the Guangdong - Hong Kong - Macao Greater Bay Area comprehensively. The tourism destination partner Shaoguan takes "Natural Oxygen Bar Health Resort" as the theme, setting up multiple characteristic exhibition areas such as Heritage Imprints, Shaozhou Tea, Red Culture, etc., while Yao ethnic characteristic performances, postcard stamping gifts, interactive lucky draws and other activities are being staged brilliantly. Hong Kong Tourism Board, Macao Government Tourism Office, and Guangdong - Macao In - Depth Cooperation Zone in Hengqin have jointly organized over 30 local tourism enterprises to participate in the CITIE 2024.
New Trends of Culture and Tourism Integration
Centered around the new demands, new markets, and new formats of cultural and tourism integration, CITIE 2024 has created an annual special feature exhibition - the Cultural and Tourism New Quality Productivity Exhibition Area, attracting active innovative participations from "sea, land, and air" enterprises. In the field of water tourism, the Guangdong Yacht Industry Association is on showcase of new equipments of luxury yachts, speedboats, motorboats and other sea equipment, as well as water sports products such as electric hydrofoils. In the field of land applications, OCT Vision Inc. brings VR amusement equipment experiences, Xingsu Wenlv brings spacecraft, container houses and other cultural and tourism equipment, and Senzhao Wenlv brings light art installation works that integrate cultural creativity and technological elements; China Mobile Group Guangdong Co.,Ltd, China Telecom, Litian Cultural Creative, and other companies are showcasing virtual reality applications such as digital humans, metaverse, and AI, as well as practical cases of smart cultural tourism. In the field of low altitude economy, Ehang brings the world's first manned unmanned electric vertical takeoff and landing aircraft that has obtained the "three major airworthiness permits"; I-King Tec and Damoda Intelligent Control Technology have brought about the display of unmanned aerial vehicle formation systems and digital advertising in the night sky, attracting industry attention.
Culture and Tourism Department of Guangdong Province is bringing vigorous shows of multiple themed exhibition areas to comprehensively showcase Guangdong's high-quality cultural and tourism resources and products. The theme exhibition area of new business types and new scenes of Guangdong cultural tourism consumption focuses on the display of new business types and new scenes such as Guangdong's harmonious countryside, cultural and museum art, science and technology play, green and beautiful ecology, creative performance, special accommodation, research, parent-child, leisure sports, food tasting, shopping, etc. "The Hundred Thousand Talents Program" exhibition area focuses on showcasing rural public cultural services, Guangdong Province's high-quality rural tourism routes, the cultural and tourism achievements of the demonstration zone for high-quality development of towns and villages around Nankunshan and Luofushan County, as well as cultural and tourism resources and products in Jiaoling, Shixing, Yunan and other places. The rural hotel (homestay) exhibition area focuses on showcasing a number of high-quality branded rural hotels (homestays) and building a platform for promoting and advertising rural hotel (homestay) resources.
Unlocking immersive gameplay in one go
At CITIE 2024, multiple immersive experience projects have attracted much attention. In the Guangdong Culture and Tourism Digital Innovation Experience Zone, through the offline experience space of the metaverse, the public can immerse themselves in the online "Smart Cultural and Tourism Metaverse Experience Hall" at the CITIE 2024 site. As an online platform created for the third consecutive year of the CITIE 2024, the "Smart Cultural and Tourism Metaverse Experience Hall" focuses on innovative digital world scenarios and displays excellent achievements in cultural and tourism digitization. Using technologies such as 5G, VR (virtual reality), naked eye 3D, artificial intelligence, and digital twins, it models the Bai'e Tan Greater Bay Area Art Center, presents a new image, and combines online 3D virtual roaming with 360° panoramic view. The experience center has added a provincial-level one-stop public cultural service platform "Cultural Guangdong" experience zone to explore the scenario application of metaverse in public cultural services. The "Smart Cultural Tourism Metaverse Experience Hall" is open online until September 23rd, and visitors can log in and experience it through the CITIE WeChat mini program.
A series of immersive culture and tourism scenes at the exhibition site, such as boarding a motorhome to experience motorhome travel, taking photos with yachts and vintage cars, and unlocking new outdoor fun under exquisite camping tents, can all make the audience feel the charm of the "cultural and tourism+" consumption new scene. At the Cantonese Urban Lifestyle Show Activities, a group of young people can listen to the salon presentations of the four main organizers of art, video, entertainment, and creativity, explore new ways of cultural and creative, trendy entertainment, and citywalk, check in anime IPs and city seals, and enjoy outdoor beautiful living scenes. During the exhibition, the Cantonese Urban Lifestyle Show Activities also linked with cultural and creative industrial parks and youth trend gathering places in Guangzhou, creating a beautiful living atmosphere of "trendy play", "enjoyable travel" and "shopping" throughout the city.
A Brilliant Stage of Cultural and Tourism Exchange Activities
In CITIE 2024 "Guangdong Culture and Tourism Industry Group" activities, the Guangdong Cultural and Tourism Consumption New Business Popular Scene Promotion and Exchange Conference released the second batch of "Guangdong Style New Trend" Guangdong Cultural and Tourism Consumption New Business Popular Scenes. The buyer seller speed matching meeting provides one-on-one negotiation opportunities for exhibitors and buyers, helping to effectively connect supply and demand. The cultural and tourism talent supply and demand docking meeting brings together well-known enterprises and university students to release the recruitment launch information for the 2024 "Lingxiu Chuangxiang" roadshow competition. The Shaoguan Cultural and Tourism Industry Promotion Conference released a series activities plans, discount measures, and boutique routes during the Mid Autumn Festival and National Day holidays. Domestic and foreign tourist destinations such as Heyuan, Lianjiang, and Malta have engaged in in-depth exchanges with Guangdong's cultural and tourism industry through performances, tourism promotion, and other means. Several industry exchange activities, including the 5th Guangdong Province Homestay Cluster Industry Promotion Conference, the Smart Cultural Tourism Innovation Development Exchange Conference, the Guangdong Province Study Tour Development Exchange Conference, and the Guangdong Province Characteristic Study Tour Product Promotion Conference, will also hold during the CITIE 2024.
Kicking Off the Greater Bay Area Arts and Crafts Fair