CITIE 2024 The Guangdong Tourism Expo to be held in Guangzhou in September

China (Guangdong) International Tourism Industry Expo (hereinafter referred to as "CITIE") is a provincial exhibition brand of Guangdong Province. It has been successfully held for 15 times since its launching in 2009. CITIE 2024 will be held in Zone A of China Import and Export Fair on September 13-15.

The Expo is hosted by Culture and Tourism Development and Support Center of Guangdong Province, organized by GZL International travel Service Ltd, a subsidiary of Lingnan Group, and co-organized by GZL International Conference and Exhibition Services Ltd.

The exhibition will set up three theme pavilions, namely International Culture and Tourism Hall, Culture and Tourism Hall and Culture and Tourism Consumption Experience Hall, gathering cultural and tourism bureaus and enterprises from nearly 50 countries and regions and more than 30 provinces and cities in China to participate in the exhibition.

As an important window for Guangdong to carry out overseas tourism exchanges, CITIE provides a professional platform for global tourism destinations and cultural and tourism agencies to enter China's tourism consumption market. According to the current statistics, the number of overseas exhibitors at the Expo has nearly recovered to the level of 2019. Among them, the number of independent participation of overseas travel agencies has increased by about 41.6% year-on-year compared with 2023, basically the same as in 2019.

As the recovery of the global aviation industry continues to improve, international airlines have also joined the Expo. Turkish Airlines, Royal Brunei Airlines, Ethiopian Airlines, Vietnam Airlines and other airlines will be on the site to strengthen the interactive link with the Chinese tourists source market.

The Quality Europe Pavilion will return to the CITIE, hosting France, Italy, Spain, Portugal, Poland, Croatia and other countries cultural and tourism promotions and   enterprises.

On the occasion of the 75th anniversary of the establishment of diplomatic relations between China and Russia and the China-Russia Culture Year, St. Petersburg will participate in the exhibition for two consecutive years, and Murmansk and Novosibirsk will participate for the first time.

For the first time, the "Light Luxury Adventure Exhibition Area" will promote the new "Safari" tourism mode originated in Africa, and help China and Africa tourism to develop new businesses. In addition, during the exhibition, a number of wonderful promotion activities will be held in the zone of Malta, Laos, Mexico and Tanzania to show the local cultural and tourism customs and resources.

With the continuous expansion of the "circle of friends" of 144-hour visa-free transit, the popularity of inbound tourism in China is increasing, and "China Travel" has become a new focus of international tourism.

Based on an important tourist destination in the country and even the Asia-Pacific region —— Guangdong,The Expo will vigorously promote the 144-hour transit visa exemption policy through exhibitions and special promotion activities to help promote China's inbound tourism. Guangdong's famous travel agency like GZL International Travel Service, Guangdong China Travel Service, China Comfort Tourism Group and Guangzhou Jinma Travel Agency will also be attending showcasing expo, and joint domestic and foreign tourist destination, scenic spots, star hotels, resorts, etc. To provide high quality tour products, all-round show Guangdong-Hong kong-Macao Greater Bay Area culture and tourism industry vitality and unique charm.

In addition, China Mobile Communications Group, OCT Group, China Southern Airlines, Guangdong Provincial Tourism Holdings, Lingnan Group, Hong Kong Jockey Club and other Chinese central enterprises as well as well-known domestic enterprises have confirmed to participate in the exhibition, and will carry out cultural tourism resources docking and business negotiations with domestic and foreign industries at the expo,to further promote exchanges and cooperation in international culture and tourism.

In order to provide deep services to exhibitors, the Expo will also focus on inviting representatives of well-known Chinese authorized travel agencies to carry out supply and demand docking. A number of industry associations from The Hong Kong SAR, Hunan, Guangxi, Jiangxi and the cities of Guangdong Province including Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen, Zhaoqing, Qingyuan   will organize local professional buyers to visit and purchase.

The organizing committee also carefully planned and launched the "online + offline" business meeting mode: online booking matching and business meeting schedule customization services are provided before the exhibition, and the business speed matching meeting is held in the exhibition to provide more convenient and efficient communication channels for exhibitors and buyers, ensure accurate docking, and realize effective matching between supply and demand.